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Earth Day Posted on : Apr 22 2008 Permalink 6 comments
Companies are going all out with their green ideas and oodles of useful information on recycling, reuseability, etc. Verizon Wireless is offering customers tips on how they can celebrate the Earth Day. Newsweek readers can receive a reusable tote bag by turning the cover of the April 14 issue into an envelope they can use to send old plastic bags to Target. Office Depot is all set to launch a new brand on Earth Day called "Office Depot Green" that will specialize in green products. The company will also start programs for small businesses that will offer strategies and tips for energy efficiency. Designer Kelly LaPlante will set up a site later this year that will grade the greenness of building materials. Some of the company's prudent steps to reduce its carbon footprint include swapping high-output fluorescents with regular bulbs and testing out low-emission vehicles for deliveries and building a Leadership in Energy and Environmental Design-certified building in Austin, Texas.
Earth Day is a time to celebrate the progress we have made so far and to create and define new visions that we can constantly work to give shape to.
Whatever we do, it should not be at cross purposes with the message of Earth Day.
Are companies seeing the Earth Day as a marketing opportunity. I'm confused!
Events like these show there are like-minded people around who can influence others in a positive way and help to make a change.
It is an overwhelming feeling to be part of a worldwide campaign and to share the same fervour of rescuing the planet.
The remarkable thing about Earth Day is that it has always elicited spontaneous response at the grassroots level.
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