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Lighter products, a lighter earth Posted on : May 22 2008 Permalink 0 comments
With warning bells ringing about the kind of energy required to create packaging and its contribution to the landfill, packaging has become a hot topic and has a bearing on company supply chains and product life cycles. Companies are constantly worrying about the impact of smaller packages products but branding experts believe size is immaterial as long as the concept is great, then they would not lose their power over consumers. Besides, extra packaging makes the product heavy and dull, adds to shipping costs, both in terms of fuel costs and carbon emissions and leads to extra end-of-life waste and speculation about waste material used. In the U.K., Producer Responsibility Obligations (Packaging Waste) Regulations has made it mandatory for companies to take full end-of-life responsibility for their products and packaging by fulfilling the clause that those that use 50 tons or more of packaging each year in their products must contribute towards a U.K.-wide recycling scheme.
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